Launching an AI-powered food website in only 35 days
Launching an AI-powered food website in only 35 days
Launching an AI-powered food website in only 35 days
Focus
Awareness
Year
2023
Summary
Objective
Help users simplify their cooking by offering recipes aligned with any dietary requirement.
Result
Successfully reached 100+ visitors and 50+ recipes in the first month with an organic launch, validating the concept and user engagement.
Context
Mamie Cocina was my first solo project, where I explored no-code development and product management to step into the shoes of PMs and developers and improve future collaboration. Over a few weeks, I wanted to design, build, and launch an MVP, gaining valuable experience and perspective on the full product cycle, from concept to deployment.
Context
Mamie Cocina was my first solo project, where I explored no-code development and product management to step into the shoes of PMs and developers and improve future collaboration. Over a few weeks, I wanted to design, build, and launch an MVP, gaining valuable experience and perspective on the full product cycle, from concept to deployment.
Context
Mamie Cocina was my first solo project, where I explored no-code development and product management to step into the shoes of PMs and developers and improve future collaboration. Over a few weeks, I wanted to design, build, and launch an MVP, gaining valuable experience and perspective on the full product cycle, from concept to deployment.
Context
Mamie Cocina was my first solo project, where I explored no-code development and product management to step into the shoes of PMs and developers and improve future collaboration. Over a few weeks, I wanted to design, build, and launch an MVP, gaining valuable experience and perspective on the full product cycle, from concept to deployment.
Context
Mamie Cocina was my first solo project, where I explored no-code development and product management to step into the shoes of PMs and developers and improve future collaboration. Over a few weeks, I wanted to design, build, and launch an MVP, gaining valuable experience and perspective on the full product cycle, from concept to deployment.
Facts
Facts
Facts
According to the WHO European Region, 60% of adults in the EU experience overweight or obesity, and nearly one in three children are affected as well.
The National Health Interview Survey reports that 6% of U.S. adults and children have food allergies.
Additionally, dietary requirements are influenced by over five major religions.
Source
According to the WHO European Region, 60% of adults in the EU experience overweight or obesity, and nearly one in three children are affected as well.
The National Health Interview Survey reports that 6% of U.S. adults and children have food allergies.
Additionally, dietary requirements are influenced by over five major religions.
Source
These statistics highlight how common dietary restrictions are today, making inclusive cooking a real challenge.
These statistics highlight how common dietary restrictions are today, making inclusive cooking a real challenge.
These statistics highlight how common dietary restrictions are today, making inclusive cooking a real challenge.
These statistics highlight how common dietary restrictions are today, making inclusive cooking a real challenge.
These statistics highlight how common dietary restrictions are today, making inclusive cooking a real challenge.
General Assumption
I believed cooks often search online for recipes that meet specific diets but struggle to combine dietary restrictions, find substitutes, and locate relevant recipes in one place. This makes it harder to comply with all the dietary restrictions, leading to doubts like: "Are these ingredients suitable for different diets, and what can I substitute?" "Where can I find reliable recipes for multiple dietary needs?" These challenges can confuse them, making it difficult to choose ingredients, find substitutes, or locate compliant recipes.
General Assumption
I believed cooks often search online for recipes that meet specific diets but struggle to combine dietary restrictions, find substitutes, and locate relevant recipes in one place. This makes it harder to comply with all the dietary restrictions, leading to doubts like: "Are these ingredients suitable for different diets, and what can I substitute?" "Where can I find reliable recipes for multiple dietary needs?" These challenges can confuse them, making it difficult to choose ingredients, find substitutes, or locate compliant recipes.
General Assumption
I believed cooks often search online for recipes that meet specific diets but struggle to combine dietary restrictions, find substitutes, and locate relevant recipes in one place. This makes it harder to comply with all the dietary restrictions, leading to doubts like: "Are these ingredients suitable for different diets, and what can I substitute?" "Where can I find reliable recipes for multiple dietary needs?" These challenges can confuse them, making it difficult to choose ingredients, find substitutes, or locate compliant recipes.
General Assumption
I believed cooks often search online for recipes that meet specific diets but struggle to combine dietary restrictions, find substitutes, and locate relevant recipes in one place. This makes it harder to comply with all the dietary restrictions, leading to doubts like: "Are these ingredients suitable for different diets, and what can I substitute?" "Where can I find reliable recipes for multiple dietary needs?" These challenges can confuse them, making it difficult to choose ingredients, find substitutes, or locate compliant recipes.
General Assumption
I believed cooks often search online for recipes that meet specific diets but struggle to combine dietary restrictions, find substitutes, and locate relevant recipes in one place. This makes it harder to comply with all the dietary restrictions, leading to doubts like: "Are these ingredients suitable for different diets, and what can I substitute?" "Where can I find reliable recipes for multiple dietary needs?" These challenges can confuse them, making it difficult to choose ingredients, find substitutes, or locate compliant recipes.
When cooks seek to cook inclusively, I assume they face the problem of preparing a unique dish that suits a variety of dietary requirements while preserving the original flavors.
When cooks seek to cook inclusively, I assume they face the problem of preparing a unique dish that suits a variety of dietary requirements while preserving the original flavors.
When cooks seek to cook inclusively, I assume they face the problem of preparing a unique dish that suits a variety of dietary requirements while preserving the original flavors.
When cooks seek to cook inclusively, I assume they face the problem of preparing a unique dish that suits a variety of dietary requirements while preserving the original flavors.
When cooks seek to cook inclusively, I assume they face the problem of preparing a unique dish that suits a variety of dietary requirements while preserving the original flavors.
Objective
With a mission to create a dish that suits various diets, balancing tradition with modern, inclusive options, my challenge was to launch an MVP with this following objective in mind.
Objective
With a mission to create a dish that suits various diets, balancing tradition with modern, inclusive options, my challenge was to launch an MVP with this following objective in mind.
Objective
With a mission to create a dish that suits various diets, balancing tradition with modern, inclusive options, my challenge was to launch an MVP with this following objective in mind.
Objective
With a mission to create a dish that suits various diets, balancing tradition with modern, inclusive options, my challenge was to launch an MVP with this following objective in mind.
Objective
With a mission to create a dish that suits various diets, balancing tradition with modern, inclusive options, my challenge was to launch an MVP with this following objective in mind.
Raise awareness and attract users to Mamie Cocina by simplifying the process of cooking inclusive meals that meet various dietary requirements.
Raise awareness and attract users to Mamie Cocina by simplifying the process of cooking inclusive meals that meet various dietary requirements.
Raise awareness and attract users to Mamie Cocina by simplifying the process of cooking inclusive meals that meet various dietary requirements.
Success Metrics
Key Result #1
40
unique users creating at least one recipe in the first month.
Key Result #2
80
recipes generated by users in the first month.
Success Metrics
Key Result #1
40
unique users creating at least one recipe in the first month.
Key Result #2
80
recipes generated by users in the first month.
Success Metrics
Key Result #1
40
unique users creating at least one recipe in the first month.
Key Result #2
80
recipes generated by users in the first month.
Success Metrics
Key Result #1
40
unique users creating at least one recipe in the first month.
Key Result #2
80
recipes generated by users in the first month.
Success Metrics
Key Result #1
40
unique users creating at least one recipe in the first month.
Key Result #2
80
recipes generated by users in the first month.
Target Audience
I believe there are two main scenarios when cooks look for recipes tailored to inclusive diets: 1. To find inspiration and expand their recipe collection. 2. To accommodate their guests' dietary preferences.
Target Audience
I believe there are two main scenarios when cooks look for recipes tailored to inclusive diets: 1. To find inspiration and expand their recipe collection. 2. To accommodate their guests' dietary preferences.
Target Audience
I believe there are two main scenarios when cooks look for recipes tailored to inclusive diets: 1. To find inspiration and expand their recipe collection. 2. To accommodate their guests' dietary preferences.
Target Audience
I believe there are two main scenarios when cooks look for recipes tailored to inclusive diets: 1. To find inspiration and expand their recipe collection. 2. To accommodate their guests' dietary preferences.
Target Audience
I believe there are two main scenarios when cooks look for recipes tailored to inclusive diets: 1. To find inspiration and expand their recipe collection. 2. To accommodate their guests' dietary preferences.
Roadmap
One of my main challenges was delivering the MVP in under two months while navigating no-code development and AI APIs for the first time. To manage this, I structured my time with a strategic roadmap, using my experience in Design Thinking, Lean Startup, and Agile methodologies. This approach allowed me to move beyond a conventional linear development process, ensuring a user-centric, efficient, and adaptable solution, minimizing waste, and enabling iterative improvements.
Roadmap
One of my main challenges was delivering the MVP in under two months while navigating no-code development and AI APIs for the first time. To manage this, I structured my time with a strategic roadmap, using my experience in Design Thinking, Lean Startup, and Agile methodologies. This approach allowed me to move beyond a conventional linear development process, ensuring a user-centric, efficient, and adaptable solution, minimizing waste, and enabling iterative improvements.
Roadmap
One of my main challenges was delivering the MVP in under two months while navigating no-code development and AI APIs for the first time. To manage this, I structured my time with a strategic roadmap, using my experience in Design Thinking, Lean Startup, and Agile methodologies. This approach allowed me to move beyond a conventional linear development process, ensuring a user-centric, efficient, and adaptable solution, minimizing waste, and enabling iterative improvements.
Roadmap
One of my main challenges was delivering the MVP in under two months while navigating no-code development and AI APIs for the first time. To manage this, I structured my time with a strategic roadmap, using my experience in Design Thinking, Lean Startup, and Agile methodologies. This approach allowed me to move beyond a conventional linear development process, ensuring a user-centric, efficient, and adaptable solution, minimizing waste, and enabling iterative improvements.
Roadmap
One of my main challenges was delivering the MVP in under two months while navigating no-code development and AI APIs for the first time. To manage this, I structured my time with a strategic roadmap, using my experience in Design Thinking, Lean Startup, and Agile methodologies. This approach allowed me to move beyond a conventional linear development process, ensuring a user-centric, efficient, and adaptable solution, minimizing waste, and enabling iterative improvements.
Final roadmap estimation outlining the project timeline and key milestones.
Final roadmap estimation outlining the project timeline and key milestones.
Final roadmap estimation outlining the project timeline and key milestones.
Final roadmap estimation outlining the project timeline and key milestones.
Final roadmap estimation outlining the project timeline and key milestones.
Discovery
With my objective in mind, I needed to understand first user needs and the market opportunity. My goal was to create value by finding a unique niche and prioritizing the right features for Mamie Cocina. Here's how I approached it:
Discovery
With my objective in mind, I needed to understand first user needs and the market opportunity. My goal was to create value by finding a unique niche and prioritizing the right features for Mamie Cocina. Here's how I approached it:
Discovery
With my objective in mind, I needed to understand first user needs and the market opportunity. My goal was to create value by finding a unique niche and prioritizing the right features for Mamie Cocina. Here's how I approached it:
Discovery
With my objective in mind, I needed to understand first user needs and the market opportunity. My goal was to create value by finding a unique niche and prioritizing the right features for Mamie Cocina. Here's how I approached it:
Discovery
With my objective in mind, I needed to understand first user needs and the market opportunity. My goal was to create value by finding a unique niche and prioritizing the right features for Mamie Cocina. Here's how I approached it:
1 - Understand user needs
1 - Understand user needs
1 - Understand user needs
1 - Understand user needs
1 - Understand user needs
My goal was to understand the needs of users facing dietary restrictions. I conducted interviews and surveys with individuals who follow specific diets or cook for those with dietary limitations, gathering insights to guide the development of Mamie Cocina.
My goal was to understand the needs of users facing dietary restrictions. I conducted interviews and surveys with individuals who follow specific diets or cook for those with dietary limitations, gathering insights to guide the development of Mamie Cocina.
My goal was to understand the needs of users facing dietary restrictions. I conducted interviews and surveys with individuals who follow specific diets or cook for those with dietary limitations, gathering insights to guide the development of Mamie Cocina.
My goal was to understand the needs of users facing dietary restrictions. I conducted interviews and surveys with individuals who follow specific diets or cook for those with dietary limitations, gathering insights to guide the development of Mamie Cocina.
My goal was to understand the needs of users facing dietary restrictions. I conducted interviews and surveys with individuals who follow specific diets or cook for those with dietary limitations, gathering insights to guide the development of Mamie Cocina.
2 - Identify the key features
2 - Identify the key features
2 - Identify the key features
2 - Identify the key features
2 - Identify the key features
The research revealed key insights, highlighting the need for inclusivity and user-friendliness. Users wanted both visual and textual guidance when navigating new diets or accommodating guests with dietary needs. These findings were crucial in shaping the Mamie Cocina MVP.
The research revealed key insights, highlighting the need for inclusivity and user-friendliness. Users wanted both visual and textual guidance when navigating new diets or accommodating guests with dietary needs. These findings were crucial in shaping the Mamie Cocina MVP.
The research revealed key insights, highlighting the need for inclusivity and user-friendliness. Users wanted both visual and textual guidance when navigating new diets or accommodating guests with dietary needs. These findings were crucial in shaping the Mamie Cocina MVP.
The research revealed key insights, highlighting the need for inclusivity and user-friendliness. Users wanted both visual and textual guidance when navigating new diets or accommodating guests with dietary needs. These findings were crucial in shaping the Mamie Cocina MVP.
The research revealed key insights, highlighting the need for inclusivity and user-friendliness. Users wanted both visual and textual guidance when navigating new diets or accommodating guests with dietary needs. These findings were crucial in shaping the Mamie Cocina MVP.
Visualization of key user words from interviews and surveys, with word size reflecting their frequency and importance.
Visualization of key user words from interviews and surveys, with word size reflecting their frequency and importance.
Visualization of key user words from interviews and surveys, with word size reflecting their frequency and importance.
Visualization of key user words from interviews and surveys, with word size reflecting their frequency and importance.
Visualization of key user words from interviews and surveys, with word size reflecting their frequency and importance.
3 - Navigate a competitive landscape
3 - Navigate a competitive landscape
3 - Navigate a competitive landscape
3 - Navigate a competitive landscape
3 - Navigate a competitive landscape
In the crowded cooking tips and recipe market, I explored Mamie Cocina's unique position. The market was saturated with competitors, ranging from platforms targeting specific audiences, like women, to those specializing in particular dietary, religious, or health needs. AI-powered cooking platforms were also part of this landscape.
In the crowded cooking tips and recipe market, I explored Mamie Cocina's unique position. The market was saturated with competitors, ranging from platforms targeting specific audiences, like women, to those specializing in particular dietary, religious, or health needs. AI-powered cooking platforms were also part of this landscape.
In the crowded cooking tips and recipe market, I explored Mamie Cocina's unique position. The market was saturated with competitors, ranging from platforms targeting specific audiences, like women, to those specializing in particular dietary, religious, or health needs. AI-powered cooking platforms were also part of this landscape.
In the crowded cooking tips and recipe market, I explored Mamie Cocina's unique position. The market was saturated with competitors, ranging from platforms targeting specific audiences, like women, to those specializing in particular dietary, religious, or health needs. AI-powered cooking platforms were also part of this landscape.
In the crowded cooking tips and recipe market, I explored Mamie Cocina's unique position. The market was saturated with competitors, ranging from platforms targeting specific audiences, like women, to those specializing in particular dietary, religious, or health needs. AI-powered cooking platforms were also part of this landscape.
4 - Find an opportunity
4 - Find an opportunity
4 - Find an opportunity
4 - Find an opportunity
4 - Find an opportunity
Despite the competition, my analysis revealed a gap in the market. Many platforms focused on one or two diets, limiting flexibility. And the AI-driven platforms mostly emphasized ingredients, missing key elements like specific dishes or combining multiple dietary requirements. This opened a promising opportunity for Mamie Cocina to address an unmet demand.
Despite the competition, my analysis revealed a gap in the market. Many platforms focused on one or two diets, limiting flexibility. And the AI-driven platforms mostly emphasized ingredients, missing key elements like specific dishes or combining multiple dietary requirements. This opened a promising opportunity for Mamie Cocina to address an unmet demand.
Despite the competition, my analysis revealed a gap in the market. Many platforms focused on one or two diets, limiting flexibility. And the AI-driven platforms mostly emphasized ingredients, missing key elements like specific dishes or combining multiple dietary requirements. This opened a promising opportunity for Mamie Cocina to address an unmet demand.
Despite the competition, my analysis revealed a gap in the market. Many platforms focused on one or two diets, limiting flexibility. And the AI-driven platforms mostly emphasized ingredients, missing key elements like specific dishes or combining multiple dietary requirements. This opened a promising opportunity for Mamie Cocina to address an unmet demand.
Despite the competition, my analysis revealed a gap in the market. Many platforms focused on one or two diets, limiting flexibility. And the AI-driven platforms mostly emphasized ingredients, missing key elements like specific dishes or combining multiple dietary requirements. This opened a promising opportunity for Mamie Cocina to address an unmet demand.
Mamie Cocina’s position in the market, highlighting its balance between dietary flexibility and AI-powered personalization.
Mamie Cocina’s position in the market, highlighting its balance between dietary flexibility and AI-powered personalization.
Mamie Cocina’s position in the market, highlighting its balance between dietary flexibility and AI-powered personalization.
Mamie Cocina’s position in the market, highlighting its balance between dietary flexibility and AI-powered personalization.
Mamie Cocina’s position in the market, highlighting its balance between dietary flexibility and AI-powered personalization.
Outcome
The key takeaway from this discovery was the need for a user-friendly product that offers customizable recipe combinations based on individual needs. Mamie Cocina had remain flexible, accommodating each user's unique dietary restrictions and preferences without limitations.
Outcome
The key takeaway from this discovery was the need for a user-friendly product that offers customizable recipe combinations based on individual needs. Mamie Cocina had remain flexible, accommodating each user's unique dietary restrictions and preferences without limitations.
Outcome
The key takeaway from this discovery was the need for a user-friendly product that offers customizable recipe combinations based on individual needs. Mamie Cocina had remain flexible, accommodating each user's unique dietary restrictions and preferences without limitations.
Outcome
The key takeaway from this discovery was the need for a user-friendly product that offers customizable recipe combinations based on individual needs. Mamie Cocina had remain flexible, accommodating each user's unique dietary restrictions and preferences without limitations.
Outcome
The key takeaway from this discovery was the need for a user-friendly product that offers customizable recipe combinations based on individual needs. Mamie Cocina had remain flexible, accommodating each user's unique dietary restrictions and preferences without limitations.
Translated as a User Story
Translated as a User Story
Translated as a User Story
Translated as a User Story
Translated as a User Story
As a cook, I want to indicate all dietary restrictions I must follow for my desired dish without any constraints;
So that I can effortlessly and confidently make a meal that satisfies all the requirements.
As a cook, I want to indicate all dietary restrictions I must follow for my desired dish without any constraints;
So that I can effortlessly and confidently make a meal that satisfies all the requirements.
As a cook, I want to indicate all dietary restrictions I must follow for my desired dish without any constraints;
So that I can effortlessly and confidently make a meal that satisfies all the requirements.
Translated technically
Translated technically
Translated technically
Translated technically
Translated technically
To align with this user story, Mamie Cocina needed to be flexible and allow users to easily input their dietary restrictions and preferences without limitations. The product had to interpret unlimited text inputs and suggest personalized recipes that met any requirements. This ensured it remained adaptable to each user's needs, enhancing the overall experience.
To align with this user story, Mamie Cocina needed to be flexible and allow users to easily input their dietary restrictions and preferences without limitations. The product had to interpret unlimited text inputs and suggest personalized recipes that met any requirements. This ensured it remained adaptable to each user's needs, enhancing the overall experience.
To align with this user story, Mamie Cocina needed to be flexible and allow users to easily input their dietary restrictions and preferences without limitations. The product had to interpret unlimited text inputs and suggest personalized recipes that met any requirements. This ensured it remained adaptable to each user's needs, enhancing the overall experience.
To align with this user story, Mamie Cocina needed to be flexible and allow users to easily input their dietary restrictions and preferences without limitations. The product had to interpret unlimited text inputs and suggest personalized recipes that met any requirements. This ensured it remained adaptable to each user's needs, enhancing the overall experience.
To align with this user story, Mamie Cocina needed to be flexible and allow users to easily input their dietary restrictions and preferences without limitations. The product had to interpret unlimited text inputs and suggest personalized recipes that met any requirements. This ensured it remained adaptable to each user's needs, enhancing the overall experience.
Translated into solution
Translated into solution
Translated into solution
Translated into solution
Translated into solution
The MVP solution focused on flexibility, with two inputs: one for users to enter ingredients or dish ideas, and another for dietary restrictions. This addressed a key market pain point, where existing solutions only allowed searching by dish or restriction, but never combined both. AI was the ideal choice for this solution, as it enabled unlimited combinations of ingredients and dietary restrictions without the constraints of traditional databases, offering a more adaptable and personalized experience.
The MVP solution focused on flexibility, with two inputs: one for users to enter ingredients or dish ideas, and another for dietary restrictions. This addressed a key market pain point, where existing solutions only allowed searching by dish or restriction, but never combined both. AI was the ideal choice for this solution, as it enabled unlimited combinations of ingredients and dietary restrictions without the constraints of traditional databases, offering a more adaptable and personalized experience.
The MVP solution focused on flexibility, with two inputs: one for users to enter ingredients or dish ideas, and another for dietary restrictions. This addressed a key market pain point, where existing solutions only allowed searching by dish or restriction, but never combined both. AI was the ideal choice for this solution, as it enabled unlimited combinations of ingredients and dietary restrictions without the constraints of traditional databases, offering a more adaptable and personalized experience.
The MVP solution focused on flexibility, with two inputs: one for users to enter ingredients or dish ideas, and another for dietary restrictions. This addressed a key market pain point, where existing solutions only allowed searching by dish or restriction, but never combined both. AI was the ideal choice for this solution, as it enabled unlimited combinations of ingredients and dietary restrictions without the constraints of traditional databases, offering a more adaptable and personalized experience.
The MVP solution focused on flexibility, with two inputs: one for users to enter ingredients or dish ideas, and another for dietary restrictions. This addressed a key market pain point, where existing solutions only allowed searching by dish or restriction, but never combined both. AI was the ideal choice for this solution, as it enabled unlimited combinations of ingredients and dietary restrictions without the constraints of traditional databases, offering a more adaptable and personalized experience.
Translated into design
Translated into design
Translated into design
Translated into design
Translated into design
To align with the technical approach, I focused on quick draft designs, prioritizing technical challenges over detailed visuals. This allowed for future refinements while adhering to a 35-day working roadmap and planned usability tests. As the website evolved, visuals adapted based on user feedback and technical issues, helping me improve my adaptability and iterative skills to deliver a user-friendly, accessible website despite my limited development experience.
To align with the technical approach, I focused on quick draft designs, prioritizing technical challenges over detailed visuals. This allowed for future refinements while adhering to a 35-day working roadmap and planned usability tests. As the website evolved, visuals adapted based on user feedback and technical issues, helping me improve my adaptability and iterative skills to deliver a user-friendly, accessible website despite my limited development experience.
To align with the technical approach, I focused on quick draft designs, prioritizing technical challenges over detailed visuals. This allowed for future refinements while adhering to a 35-day working roadmap and planned usability tests. As the website evolved, visuals adapted based on user feedback and technical issues, helping me improve my adaptability and iterative skills to deliver a user-friendly, accessible website despite my limited development experience.
To align with the technical approach, I focused on quick draft designs, prioritizing technical challenges over detailed visuals. This allowed for future refinements while adhering to a 35-day working roadmap and planned usability tests. As the website evolved, visuals adapted based on user feedback and technical issues, helping me improve my adaptability and iterative skills to deliver a user-friendly, accessible website despite my limited development experience.
To align with the technical approach, I focused on quick draft designs, prioritizing technical challenges over detailed visuals. This allowed for future refinements while adhering to a 35-day working roadmap and planned usability tests. As the website evolved, visuals adapted based on user feedback and technical issues, helping me improve my adaptability and iterative skills to deliver a user-friendly, accessible website despite my limited development experience.
Video walkthrough of the recipe generation process on Mamie Cocina.
Beta Launch
As I reached a usable MVP, I launched beta testing to gather user feedback. Interviews and insights helped refine the product, adjusting features and prioritizing essentials before the official launch. I viewed the beta as the beginning of ongoing user research, committed to continuous feedback and improvements to ensure Mamie Cocina evolved to meet real user needs.
Beta Launch
As I reached a usable MVP, I launched beta testing to gather user feedback. Interviews and insights helped refine the product, adjusting features and prioritizing essentials before the official launch. I viewed the beta as the beginning of ongoing user research, committed to continuous feedback and improvements to ensure Mamie Cocina evolved to meet real user needs.
Beta Launch
As I reached a usable MVP, I launched beta testing to gather user feedback. Interviews and insights helped refine the product, adjusting features and prioritizing essentials before the official launch. I viewed the beta as the beginning of ongoing user research, committed to continuous feedback and improvements to ensure Mamie Cocina evolved to meet real user needs.
Beta Launch
As I reached a usable MVP, I launched beta testing to gather user feedback. Interviews and insights helped refine the product, adjusting features and prioritizing essentials before the official launch. I viewed the beta as the beginning of ongoing user research, committed to continuous feedback and improvements to ensure Mamie Cocina evolved to meet real user needs.
Beta Launch
As I reached a usable MVP, I launched beta testing to gather user feedback. Interviews and insights helped refine the product, adjusting features and prioritizing essentials before the official launch. I viewed the beta as the beginning of ongoing user research, committed to continuous feedback and improvements to ensure Mamie Cocina evolved to meet real user needs.
Beta user feedback gathered after testing Mamie Cocina.
Beta user feedback gathered after testing Mamie Cocina.
Beta user feedback gathered after testing Mamie Cocina.
Beta user feedback gathered after testing Mamie Cocina.
Beta user feedback gathered after testing Mamie Cocina.
Soft Launch
After implementing the final changes based on beta user feedback, I opted for an organic launch of Mamie Cocina. Without relying on advertising or sponsorship, my goal was to generate enough engagement to create over 100 recipes in the first month, a milestone to evaluate its growth potential. To achieve this, I planned weekly communications via the Mamie Cocina LinkedIn page and my personal profile, leveraging organic reach and my network to build initial awareness. Additionally, I carefully selected a launch date aligned with a popular occasion for family and friends’ gatherings, where dietary restrictions and preferences often become a challenge.
Soft Launch
After implementing the final changes based on beta user feedback, I opted for an organic launch of Mamie Cocina. Without relying on advertising or sponsorship, my goal was to generate enough engagement to create over 100 recipes in the first month, a milestone to evaluate its growth potential. To achieve this, I planned weekly communications via the Mamie Cocina LinkedIn page and my personal profile, leveraging organic reach and my network to build initial awareness. Additionally, I carefully selected a launch date aligned with a popular occasion for family and friends’ gatherings, where dietary restrictions and preferences often become a challenge.
Soft Launch
After implementing the final changes based on beta user feedback, I opted for an organic launch of Mamie Cocina. Without relying on advertising or sponsorship, my goal was to generate enough engagement to create over 100 recipes in the first month, a milestone to evaluate its growth potential. To achieve this, I planned weekly communications via the Mamie Cocina LinkedIn page and my personal profile, leveraging organic reach and my network to build initial awareness. Additionally, I carefully selected a launch date aligned with a popular occasion for family and friends’ gatherings, where dietary restrictions and preferences often become a challenge.
Soft Launch
After implementing the final changes based on beta user feedback, I opted for an organic launch of Mamie Cocina. Without relying on advertising or sponsorship, my goal was to generate enough engagement to create over 100 recipes in the first month, a milestone to evaluate its growth potential. To achieve this, I planned weekly communications via the Mamie Cocina LinkedIn page and my personal profile, leveraging organic reach and my network to build initial awareness. Additionally, I carefully selected a launch date aligned with a popular occasion for family and friends’ gatherings, where dietary restrictions and preferences often become a challenge.
Soft Launch
After implementing the final changes based on beta user feedback, I opted for an organic launch of Mamie Cocina. Without relying on advertising or sponsorship, my goal was to generate enough engagement to create over 100 recipes in the first month, a milestone to evaluate its growth potential. To achieve this, I planned weekly communications via the Mamie Cocina LinkedIn page and my personal profile, leveraging organic reach and my network to build initial awareness. Additionally, I carefully selected a launch date aligned with a popular occasion for family and friends’ gatherings, where dietary restrictions and preferences often become a challenge.
LinkedIn posts announcing my work on Mamie Cocina and its launch.
LinkedIn posts announcing my work on Mamie Cocina and its launch.
LinkedIn posts announcing my work on Mamie Cocina and its launch.
LinkedIn posts announcing my work on Mamie Cocina and its launch.
LinkedIn posts announcing my work on Mamie Cocina and its launch.
Results
Despite the personal and professional challenges of Mamie Cocina, the MVP served its purpose of testing the waters and gathering user insights to address a real need. The soft launch generated 57 recipes and attracted 103 unique visitors. While slightly below expectations, the feedback and engagement validated the concept’s potential. I also recognized the need for stronger marketing efforts to build awareness and prepare for phase 2 of development.
Results
Despite the personal and professional challenges of Mamie Cocina, the MVP served its purpose of testing the waters and gathering user insights to address a real need. The soft launch generated 57 recipes and attracted 103 unique visitors. While slightly below expectations, the feedback and engagement validated the concept’s potential. I also recognized the need for stronger marketing efforts to build awareness and prepare for phase 2 of development.
Results
Despite the personal and professional challenges of Mamie Cocina, the MVP served its purpose of testing the waters and gathering user insights to address a real need. The soft launch generated 57 recipes and attracted 103 unique visitors. While slightly below expectations, the feedback and engagement validated the concept’s potential. I also recognized the need for stronger marketing efforts to build awareness and prepare for phase 2 of development.
Results
Despite the personal and professional challenges of Mamie Cocina, the MVP served its purpose of testing the waters and gathering user insights to address a real need. The soft launch generated 57 recipes and attracted 103 unique visitors. While slightly below expectations, the feedback and engagement validated the concept’s potential. I also recognized the need for stronger marketing efforts to build awareness and prepare for phase 2 of development.
Results
Despite the personal and professional challenges of Mamie Cocina, the MVP served its purpose of testing the waters and gathering user insights to address a real need. The soft launch generated 57 recipes and attracted 103 unique visitors. While slightly below expectations, the feedback and engagement validated the concept’s potential. I also recognized the need for stronger marketing efforts to build awareness and prepare for phase 2 of development.
Video Walkthrough of the Mamie Cocina website.
Next Steps
My next step is to initiate the monetization phase. The Mamie Cocina MVP was designed as a foundation for future growth, aiming to evolve into a community-driven platform. This expansion would enable features like recipe sharing and partnerships with ingredient suppliers for targeted advertising and collaborations.
Next Steps
My next step is to initiate the monetization phase. The Mamie Cocina MVP was designed as a foundation for future growth, aiming to evolve into a community-driven platform. This expansion would enable features like recipe sharing and partnerships with ingredient suppliers for targeted advertising and collaborations.
Next Steps
My next step is to initiate the monetization phase. The Mamie Cocina MVP was designed as a foundation for future growth, aiming to evolve into a community-driven platform. This expansion would enable features like recipe sharing and partnerships with ingredient suppliers for targeted advertising and collaborations.
Next Steps
My next step is to initiate the monetization phase. The Mamie Cocina MVP was designed as a foundation for future growth, aiming to evolve into a community-driven platform. This expansion would enable features like recipe sharing and partnerships with ingredient suppliers for targeted advertising and collaborations.
Next Steps
My next step is to initiate the monetization phase. The Mamie Cocina MVP was designed as a foundation for future growth, aiming to evolve into a community-driven platform. This expansion would enable features like recipe sharing and partnerships with ingredient suppliers for targeted advertising and collaborations.
While the initial results and feedback validated Mamie Cocina’s concept, I have decided to put the project on hold until I can secure the necessary resources to build the awareness essential for its continuation.
While the initial results and feedback validated Mamie Cocina’s concept, I have decided to put the project on hold until I can secure the necessary resources to build the awareness essential for its continuation.
While the initial results and feedback validated Mamie Cocina’s concept, I have decided to put the project on hold until I can secure the necessary resources to build the awareness essential for its continuation.
While the initial results and feedback validated Mamie Cocina’s concept, I have decided to put the project on hold until I can secure the necessary resources to build the awareness essential for its continuation.
Personal Learnings
This project was an opportunity to explore AI tools like Formless, ChatGPT, and OpenAI API alongside no-code platforms like Webflow and Wized. It challenged me to see what I could accomplish on my own while balancing vision with realism and discovering my product management and technical skills. This solo journey reinforced my vision regarding the value of collaboration, feedback, and iterative development while building my confidence and resilience. And these lessons not only shaped Mamie Cocina but also contributed significantly to my personal and professional growth.
Personal Learnings
This project was an opportunity to explore AI tools like Formless, ChatGPT, and OpenAI API alongside no-code platforms like Webflow and Wized. It challenged me to see what I could accomplish on my own while balancing vision with realism and discovering my product management and technical skills. This solo journey reinforced my vision regarding the value of collaboration, feedback, and iterative development while building my confidence and resilience. And these lessons not only shaped Mamie Cocina but also contributed significantly to my personal and professional growth.
Personal Learnings
This project was an opportunity to explore AI tools like Formless, ChatGPT, and OpenAI API alongside no-code platforms like Webflow and Wized. It challenged me to see what I could accomplish on my own while balancing vision with realism and discovering my product management and technical skills. This solo journey reinforced my vision regarding the value of collaboration, feedback, and iterative development while building my confidence and resilience. And these lessons not only shaped Mamie Cocina but also contributed significantly to my personal and professional growth.
Personal Learnings
This project was an opportunity to explore AI tools like Formless, ChatGPT, and OpenAI API alongside no-code platforms like Webflow and Wized. It challenged me to see what I could accomplish on my own while balancing vision with realism and discovering my product management and technical skills. This solo journey reinforced my vision regarding the value of collaboration, feedback, and iterative development while building my confidence and resilience. And these lessons not only shaped Mamie Cocina but also contributed significantly to my personal and professional growth.
Personal Learnings
This project was an opportunity to explore AI tools like Formless, ChatGPT, and OpenAI API alongside no-code platforms like Webflow and Wized. It challenged me to see what I could accomplish on my own while balancing vision with realism and discovering my product management and technical skills. This solo journey reinforced my vision regarding the value of collaboration, feedback, and iterative development while building my confidence and resilience. And these lessons not only shaped Mamie Cocina but also contributed significantly to my personal and professional growth.
