Driving user growth with AI-generated campaigns
Company
Focus
Adoption
Year
2023
Product Management
Toni Dos Santos
Enginering
Julien Vouillaume
Co-Designer
Adrien Donot
Summary
Objective
Increase user engagement by simplifying the campaign creation process, particularly focusing on guiding new users and enhancing the AI-powered feature.
Result
Impactful launch marked by a 20% increase in engagement rate, a doubling of AI-features usage, and a 30% reduction in campaign creation time.
Driving user growth with AI-generated campaigns
Company
Focus
Adoption
Year
2023
Product Management
Toni Dos Santos
Enginering
Julien Vouillaume
Co-Designer
Adrien Donot
Summary
Objective
Increase user engagement by simplifying the campaign creation process, particularly focusing on guiding new users and enhancing the AI-powered feature.
Result
Impactful launch marked by a 20% increase in engagement rate, a doubling of AI-features usage, and a 30% reduction in campaign creation time.
Driving user growth with AI-generated campaigns
Company
Focus
Adoption
Year
2023
Product Management
Toni Dos Santos
Enginering
Julien Vouillaume
Co-Designer
Adrien Donot
Summary
Objective
Increase user engagement by simplifying the campaign creation process, particularly focusing on guiding new users and enhancing the AI-powered feature.
Result
Impactful launch marked by a 20% increase in engagement rate, a doubling of AI-features usage, and a 30% reduction in campaign creation time.
Driving user growth with AI-generated campaigns
Company
Focus
Adoption
Year
2023
Product Management
Toni Dos Santos
Enginering
Julien Vouillaume
Co-Designer
Adrien Donot
Summary
Objective
Increase user engagement by simplifying the campaign creation process, particularly focusing on guiding new users and enhancing the AI-powered feature.
Result
Impactful launch marked by a 20% increase in engagement rate, a doubling of AI-features usage, and a 30% reduction in campaign creation time.
Driving user growth with AI-generated campaigns
Company
Focus
Adoption
Year
2023
Product Management
Toni Dos Santos
Enginering
Julien Vouillaume
Co-Designer
Adrien Donot
Summary
Objective
Increase user engagement by simplifying the campaign creation process, particularly focusing on guiding new users and enhancing the AI-powered feature.
Result
Impactful launch marked by a 20% increase in engagement rate, a doubling of AI-features usage, and a 30% reduction in campaign creation time.
The information you are about to read is strictly confidential and it is not intended to influence other companies' decisions. Insights are based on my personal perspectives, and imprecision may result from confidentiality restrictions. Unauthorized use is prohibited.
The information you are about to read is strictly confidential and it is not intended to influence other companies' decisions. Insights are based on my personal perspectives, and imprecision may result from confidentiality restrictions. Unauthorized use is prohibited.
The information you are about to read is strictly confidential and it is not intended to influence other companies' decisions. Insights are based on my personal perspectives, and imprecision may result from confidentiality restrictions. Unauthorized use is prohibited.
The information you are about to read is strictly confidential and it is not intended to influence other companies' decisions. Insights are based on my personal perspectives, and imprecision may result from confidentiality restrictions. Unauthorized use is prohibited.
Context
lemlist, the main product of lempire, helps users automate cold-email prospecting and create personalized sequences to boost conversion rates.
Context
lemlist, the main product of lempire, helps users automate cold-email prospecting and create personalized sequences to boost conversion rates.
Context
lemlist, the main product of lempire, helps users automate cold-email prospecting and create personalized sequences to boost conversion rates.
Context
lemlist, the main product of lempire, helps users automate cold-email prospecting and create personalized sequences to boost conversion rates.
Context
lemlist, the main product of lempire, helps users automate cold-email prospecting and create personalized sequences to boost conversion rates.
Facts
In May 2023, lemlist introduced an AI feature designed to assist users, especially newcomers, in composing effective emails. However, this feature did not achieve the expected success, despite being a significant differentiator from competitors. Additionally, a substantial churn rate was identified during the first campaign creation, even with a comprehensive onboarding walkthrough.
Facts
In May 2023, lemlist introduced an AI feature designed to assist users, especially newcomers, in composing effective emails. However, this feature did not achieve the expected success, despite being a significant differentiator from competitors. Additionally, a substantial churn rate was identified during the first campaign creation, even with a comprehensive onboarding walkthrough.
Facts
In May 2023, lemlist introduced an AI feature designed to assist users, especially newcomers, in composing effective emails. However, this feature did not achieve the expected success, despite being a significant differentiator from competitors. Additionally, a substantial churn rate was identified during the first campaign creation, even with a comprehensive onboarding walkthrough.
Facts
In May 2023, lemlist introduced an AI feature designed to assist users, especially newcomers, in composing effective emails. However, this feature did not achieve the expected success, despite being a significant differentiator from competitors. Additionally, a substantial churn rate was identified during the first campaign creation, even with a comprehensive onboarding walkthrough.
Facts
In May 2023, lemlist introduced an AI feature designed to assist users, especially newcomers, in composing effective emails. However, this feature did not achieve the expected success, despite being a significant differentiator from competitors. Additionally, a substantial churn rate was identified during the first campaign creation, even with a comprehensive onboarding walkthrough.
To support users in achieving high conversion rates from their first outbound campaign, it was imperative to streamline the campaign creation process and emphasize the value of the AI feature.
To support users in achieving high conversion rates from their first outbound campaign, it was imperative to streamline the campaign creation process and emphasize the value of the AI feature.
To support users in achieving high conversion rates from their first outbound campaign, it was imperative to streamline the campaign creation process and emphasize the value of the AI feature.
To support users in achieving high conversion rates from their first outbound campaign, it was imperative to streamline the campaign creation process and emphasize the value of the AI feature.
To support users in achieving high conversion rates from their first outbound campaign, it was imperative to streamline the campaign creation process and emphasize the value of the AI feature.
General Assumption
Users may feel overwhelmed by the setup steps before reaching lemlist's main feature, the email editor. The complexity of configuring multiple elements early on can be time-consuming and frustrating. We believed this could explain why many users leave before realizing lemlist's full potential for their email campaigns.
General Assumption
Users may feel overwhelmed by the setup steps before reaching lemlist's main feature, the email editor. The complexity of configuring multiple elements early on can be time-consuming and frustrating. We believed this could explain why many users leave before realizing lemlist's full potential for their email campaigns.
General Assumption
Users may feel overwhelmed by the setup steps before reaching lemlist's main feature, the email editor. The complexity of configuring multiple elements early on can be time-consuming and frustrating. We believed this could explain why many users leave before realizing lemlist's full potential for their email campaigns.
General Assumption
Users may feel overwhelmed by the setup steps before reaching lemlist's main feature, the email editor. The complexity of configuring multiple elements early on can be time-consuming and frustrating. We believed this could explain why many users leave before realizing lemlist's full potential for their email campaigns.
General Assumption
Users may feel overwhelmed by the setup steps before reaching lemlist's main feature, the email editor. The complexity of configuring multiple elements early on can be time-consuming and frustrating. We believed this could explain why many users leave before realizing lemlist's full potential for their email campaigns.
We assumed that users creating their first campaign often struggle with the process's complexity and fail to see the immediate value of our product, risking churn during onboarding.
We assumed that users creating their first campaign often struggle with the process's complexity and fail to see the immediate value of our product, risking churn during onboarding.
We assumed that users creating their first campaign often struggle with the process's complexity and fail to see the immediate value of our product, risking churn during onboarding.
We assumed that users creating their first campaign often struggle with the process's complexity and fail to see the immediate value of our product, risking churn during onboarding.
We assumed that users creating their first campaign often struggle with the process's complexity and fail to see the immediate value of our product, risking churn during onboarding.
Objective
With a mission to elevate user engagement, our challenge focused on reshaping the campaign creation process based on the following objective.
Objective
With a mission to elevate user engagement, our challenge focused on reshaping the campaign creation process based on the following objective.
Objective
With a mission to elevate user engagement, our challenge focused on reshaping the campaign creation process based on the following objective.
Objective
With a mission to elevate user engagement, our challenge focused on reshaping the campaign creation process based on the following objective.
Objective
With a mission to elevate user engagement, our challenge focused on reshaping the campaign creation process based on the following objective.
Increase user engagement by simplifying the process and guiding users during their first interactions with the platform.
Increase user engagement by simplifying the process and guiding users during their first interactions with the platform.
Increase user engagement by simplifying the process and guiding users during their first interactions with the platform.
Success Metrics
Key Result #1
x3
the usage of the AI feature.
Key Result #2
+15%
the engagement rates within the first month.
Success Metrics
Key Result #1
x3
the usage of the AI feature.
Key Result #2
+15%
the engagement rates within the first month.
Success Metrics
Key Result #1
x3
the usage of the AI feature.
Key Result #2
+15%
the engagement rates within the first month.
Success Metrics
Key Result #1
x3
the usage of the AI feature.
Key Result #2
+15%
the engagement rates within the first month.
Success Metrics
Key Result #1
x3
the usage of the AI feature.
Key Result #2
+15%
the engagement rates within the first month.
Target Audience
Our efforts were directed towards one key user scenario and a secondary one: 1. New users testing the freemium plan: Streamlining campaign creation for users exploring the freemium plan should help them quickly perceive the platform's value and its main core feature. 2. Current users seeking inspiration: Providing valuable insights and support to existing users looking for inspiration as they embark on creating their next successful email campaign.
Target Audience
Our efforts were directed towards one key user scenario and a secondary one: 1. New users testing the freemium plan: Streamlining campaign creation for users exploring the freemium plan should help them quickly perceive the platform's value and its main core feature. 2. Current users seeking inspiration: Providing valuable insights and support to existing users looking for inspiration as they embark on creating their next successful email campaign.
Target Audience
Our efforts were directed towards one key user scenario and a secondary one: 1. New users testing the freemium plan: Streamlining campaign creation for users exploring the freemium plan should help them quickly perceive the platform's value and its main core feature. 2. Current users seeking inspiration: Providing valuable insights and support to existing users looking for inspiration as they embark on creating their next successful email campaign.
Target Audience
Our efforts were directed towards one key user scenario and a secondary one: 1. New users testing the freemium plan: Streamlining campaign creation for users exploring the freemium plan should help them quickly perceive the platform's value and its main core feature. 2. Current users seeking inspiration: Providing valuable insights and support to existing users looking for inspiration as they embark on creating their next successful email campaign.
Target Audience
Our efforts were directed towards one key user scenario and a secondary one: 1. New users testing the freemium plan: Streamlining campaign creation for users exploring the freemium plan should help them quickly perceive the platform's value and its main core feature. 2. Current users seeking inspiration: Providing valuable insights and support to existing users looking for inspiration as they embark on creating their next successful email campaign.
Discovery
This project marked my beginning at lemlist,coinciding with the company's onboarding ritual: a self-introduction email campaign. As I created my first campaign and explored the product, I conducted heuristic research.
Discovery
This project marked my beginning at lemlist,coinciding with the company's onboarding ritual: a self-introduction email campaign. As I created my first campaign and explored the product, I conducted heuristic research.
Discovery
This project marked my beginning at lemlist,coinciding with the company's onboarding ritual: a self-introduction email campaign. As I created my first campaign and explored the product, I conducted heuristic research.
Discovery
This project marked my beginning at lemlist,coinciding with the company's onboarding ritual: a self-introduction email campaign. As I created my first campaign and explored the product, I conducted heuristic research.
Discovery
This project marked my beginning at lemlist,coinciding with the company's onboarding ritual: a self-introduction email campaign. As I created my first campaign and explored the product, I conducted heuristic research.
Heuristic research: sample slides mapping the new user journey to pinpoint issues and improvements.
Heuristic research: sample slides mapping the new user journey to pinpoint issues and improvements.
Heuristic research: sample slides mapping the new user journey to pinpoint issues and improvements.
Heuristic research: sample slides mapping the new user journey to pinpoint issues and improvements.
Heuristic research: sample slides mapping the new user journey to pinpoint issues and improvements.
My initial impression was confusion and overwhelm. 1. As a new user, I expected to land on lemlist's core feature, the campaign editor, but instead, I was taken to the lead list, which could frustrate users wanting to access the main feature first. 2. Next, users had to choose between "build from scratch" or "AI," but the AI option could make users hesitant or doubtful, especially since its benefits weren't clearly explained and AI wasn’t widely adopted in 2023. 3. While the onboarding guide was helpful, I still felt unsure about the tool’s full capabilities, especially in the campaign editor, where the guide lacked detail. 4. Finally, the scheduling step was unclear, and I mistakenly thought my setup was complete, causing frustration when I tried to launch the campaign. These pain points, combined with user feedback, formed the foundation of our project.
My initial impression was confusion and overwhelm. 1. As a new user, I expected to land on lemlist's core feature, the campaign editor, but instead, I was taken to the lead list, which could frustrate users wanting to access the main feature first. 2. Next, users had to choose between "build from scratch" or "AI," but the AI option could make users hesitant or doubtful, especially since its benefits weren't clearly explained and AI wasn’t widely adopted in 2023. 3. While the onboarding guide was helpful, I still felt unsure about the tool’s full capabilities, especially in the campaign editor, where the guide lacked detail. 4. Finally, the scheduling step was unclear, and I mistakenly thought my setup was complete, causing frustration when I tried to launch the campaign. These pain points, combined with user feedback, formed the foundation of our project.
My initial impression was confusion and overwhelm. 1. As a new user, I expected to land on lemlist's core feature, the campaign editor, but instead, I was taken to the lead list, which could frustrate users wanting to access the main feature first. 2. Next, users had to choose between "build from scratch" or "AI," but the AI option could make users hesitant or doubtful, especially since its benefits weren't clearly explained and AI wasn’t widely adopted in 2023. 3. While the onboarding guide was helpful, I still felt unsure about the tool’s full capabilities, especially in the campaign editor, where the guide lacked detail. 4. Finally, the scheduling step was unclear, and I mistakenly thought my setup was complete, causing frustration when I tried to launch the campaign. These pain points, combined with user feedback, formed the foundation of our project.
My initial impression was confusion and overwhelm. 1. As a new user, I expected to land on lemlist's core feature, the campaign editor, but instead, I was taken to the lead list, which could frustrate users wanting to access the main feature first. 2. Next, users had to choose between "build from scratch" or "AI," but the AI option could make users hesitant or doubtful, especially since its benefits weren't clearly explained and AI wasn’t widely adopted in 2023. 3. While the onboarding guide was helpful, I still felt unsure about the tool’s full capabilities, especially in the campaign editor, where the guide lacked detail. 4. Finally, the scheduling step was unclear, and I mistakenly thought my setup was complete, causing frustration when I tried to launch the campaign. These pain points, combined with user feedback, formed the foundation of our project.
My initial impression was confusion and overwhelm. 1. As a new user, I expected to land on lemlist's core feature, the campaign editor, but instead, I was taken to the lead list, which could frustrate users wanting to access the main feature first. 2. Next, users had to choose between "build from scratch" or "AI," but the AI option could make users hesitant or doubtful, especially since its benefits weren't clearly explained and AI wasn’t widely adopted in 2023. 3. While the onboarding guide was helpful, I still felt unsure about the tool’s full capabilities, especially in the campaign editor, where the guide lacked detail. 4. Finally, the scheduling step was unclear, and I mistakenly thought my setup was complete, causing frustration when I tried to launch the campaign. These pain points, combined with user feedback, formed the foundation of our project.
Outcome
After the analysis, the Head of Design worked with stakeholders to simplify the campaign creation flow, focusing on high-level definitions and fewer steps. Once aligned, the project was handed to my PM and me. Our task was to refine this vision, ensuring the rework was easy to use and quickly adopted by users. Here are the key changes we made during the project.
Outcome
After the analysis, the Head of Design worked with stakeholders to simplify the campaign creation flow, focusing on high-level definitions and fewer steps. Once aligned, the project was handed to my PM and me. Our task was to refine this vision, ensuring the rework was easy to use and quickly adopted by users. Here are the key changes we made during the project.
Outcome
After the analysis, the Head of Design worked with stakeholders to simplify the campaign creation flow, focusing on high-level definitions and fewer steps. Once aligned, the project was handed to my PM and me. Our task was to refine this vision, ensuring the rework was easy to use and quickly adopted by users. Here are the key changes we made during the project.
Outcome
After the analysis, the Head of Design worked with stakeholders to simplify the campaign creation flow, focusing on high-level definitions and fewer steps. Once aligned, the project was handed to my PM and me. Our task was to refine this vision, ensuring the rework was easy to use and quickly adopted by users. Here are the key changes we made during the project.
Outcome
After the analysis, the Head of Design worked with stakeholders to simplify the campaign creation flow, focusing on high-level definitions and fewer steps. Once aligned, the project was handed to my PM and me. Our task was to refine this vision, ensuring the rework was easy to use and quickly adopted by users. Here are the key changes we made during the project.
1 - A new flow
1 - A new flow
1 - A new flow
1 - A new flow
1 - A new flow
The primary shift in this project involved reordering steps, prioritizing the campaign editor as our main step and value, followed by the lead list, and launch steps. The setup details, targeted at experienced users, adopted a discreet icon to avoid overwhelming newcomers.
The primary shift in this project involved reordering steps, prioritizing the campaign editor as our main step and value, followed by the lead list, and launch steps. The setup details, targeted at experienced users, adopted a discreet icon to avoid overwhelming newcomers.
The primary shift in this project involved reordering steps, prioritizing the campaign editor as our main step and value, followed by the lead list, and launch steps. The setup details, targeted at experienced users, adopted a discreet icon to avoid overwhelming newcomers.
The primary shift in this project involved reordering steps, prioritizing the campaign editor as our main step and value, followed by the lead list, and launch steps. The setup details, targeted at experienced users, adopted a discreet icon to avoid overwhelming newcomers.
The primary shift in this project involved reordering steps, prioritizing the campaign editor as our main step and value, followed by the lead list, and launch steps. The setup details, targeted at experienced users, adopted a discreet icon to avoid overwhelming newcomers.
Navigation improvement: Before (top) and after (bottom) of campaign navigation, now reorganized with fewer steps.
Navigation improvement: Before (top) and after (bottom) of campaign navigation, now reorganized with fewer steps.
Navigation improvement: Before (top) and after (bottom) of campaign navigation, now reorganized with fewer steps.
Navigation improvement: Before (top) and after (bottom) of campaign navigation, now reorganized with fewer steps.
Navigation improvement: Before (top) and after (bottom) of campaign navigation, now reorganized with fewer steps.
2- Enhancing AI
2- Enhancing AI
2- Enhancing AI
2- Enhancing AI
2- Enhancing AI
This new prioritization focused on campaign creation types: AI-powered, manual, or duplication. We decided to highlight the AI tool first to quickly show its value. To clarify the AI, the standard prompt was replaced by a fill-in-the-blank sentence, making it clear what information users had to filled to create a campaign automatically. We also added a prominent button for AI-powered features in the editor to further support users.
This new prioritization focused on campaign creation types: AI-powered, manual, or duplication. We decided to highlight the AI tool first to quickly show its value. To clarify the AI, the standard prompt was replaced by a fill-in-the-blank sentence, making it clear what information users had to filled to create a campaign automatically. We also added a prominent button for AI-powered features in the editor to further support users.
This new prioritization focused on campaign creation types: AI-powered, manual, or duplication. We decided to highlight the AI tool first to quickly show its value. To clarify the AI, the standard prompt was replaced by a fill-in-the-blank sentence, making it clear what information users had to filled to create a campaign automatically. We also added a prominent button for AI-powered features in the editor to further support users.
This new prioritization focused on campaign creation types: AI-powered, manual, or duplication. We decided to highlight the AI tool first to quickly show its value. To clarify the AI, the standard prompt was replaced by a fill-in-the-blank sentence, making it clear what information users had to filled to create a campaign automatically. We also added a prominent button for AI-powered features in the editor to further support users.
This new prioritization focused on campaign creation types: AI-powered, manual, or duplication. We decided to highlight the AI tool first to quickly show its value. To clarify the AI, the standard prompt was replaced by a fill-in-the-blank sentence, making it clear what information users had to filled to create a campaign automatically. We also added a prominent button for AI-powered features in the editor to further support users.
New AI display: Before (left) and after (right) of the AI feature, now more explicit and set as the default option.
New AI display: Before (left) and after (right) of the AI feature, now more explicit and set as the default option.
New AI display: Before (left) and after (right) of the AI feature, now more explicit and set as the default option.
New AI display: Before (left) and after (right) of the AI feature, now more explicit and set as the default option.
New AI display: Before (left) and after (right) of the AI feature, now more explicit and set as the default option.
3 - Improve the setups
3 - Improve the setups
3 - Improve the setups
3 - Improve the setups
3 - Improve the setups
In response to user feedback and to reduce churn, we refined and streamlined the setup process, focusing particularly on the schedule component. However, we had to reassess the initial approach due to the need for a complete technical rebuild. My PM and I were tasked with improving usability and clarity while navigating the technical constraints set by the developers.
In response to user feedback and to reduce churn, we refined and streamlined the setup process, focusing particularly on the schedule component. However, we had to reassess the initial approach due to the need for a complete technical rebuild. My PM and I were tasked with improving usability and clarity while navigating the technical constraints set by the developers.
In response to user feedback and to reduce churn, we refined and streamlined the setup process, focusing particularly on the schedule component. However, we had to reassess the initial approach due to the need for a complete technical rebuild. My PM and I were tasked with improving usability and clarity while navigating the technical constraints set by the developers.
In response to user feedback and to reduce churn, we refined and streamlined the setup process, focusing particularly on the schedule component. However, we had to reassess the initial approach due to the need for a complete technical rebuild. My PM and I were tasked with improving usability and clarity while navigating the technical constraints set by the developers.
In response to user feedback and to reduce churn, we refined and streamlined the setup process, focusing particularly on the schedule component. However, we had to reassess the initial approach due to the need for a complete technical rebuild. My PM and I were tasked with improving usability and clarity while navigating the technical constraints set by the developers.
Schedule integration: Before (left) and after (right) of the schedule step, now integrated into the setup process for advanced users.
Schedule integration: Before (left) and after (right) of the schedule step, now integrated into the setup process for advanced users.
Schedule integration: Before (left) and after (right) of the schedule step, now integrated into the setup process for advanced users.
Schedule integration: Before (left) and after (right) of the schedule step, now integrated into the setup process for advanced users.
Schedule integration: Before (left) and after (right) of the schedule step, now integrated into the setup process for advanced users.
Iterative Development
In the fast-paced landscape of emerging competitors, we raced against time to secure our position at the forefront of AI-powered email automation tools. While I focused on design, the developer worked in parallel, enabling us to make significant progress in a short period. To ensure alignment, my PM and I regularly led asynchronous validation from stakeholders on major updates, ensuring we stayed aligned with their original vision.
Iterative Development
In the fast-paced landscape of emerging competitors, we raced against time to secure our position at the forefront of AI-powered email automation tools. While I focused on design, the developer worked in parallel, enabling us to make significant progress in a short period. To ensure alignment, my PM and I regularly led asynchronous validation from stakeholders on major updates, ensuring we stayed aligned with their original vision.
Iterative Development
In the fast-paced landscape of emerging competitors, we raced against time to secure our position at the forefront of AI-powered email automation tools. While I focused on design, the developer worked in parallel, enabling us to make significant progress in a short period. To ensure alignment, my PM and I regularly led asynchronous validation from stakeholders on major updates, ensuring we stayed aligned with their original vision.
Iterative Development
In the fast-paced landscape of emerging competitors, we raced against time to secure our position at the forefront of AI-powered email automation tools. While I focused on design, the developer worked in parallel, enabling us to make significant progress in a short period. To ensure alignment, my PM and I regularly led asynchronous validation from stakeholders on major updates, ensuring we stayed aligned with their original vision.
Iterative Development
In the fast-paced landscape of emerging competitors, we raced against time to secure our position at the forefront of AI-powered email automation tools. While I focused on design, the developer worked in parallel, enabling us to make significant progress in a short period. To ensure alignment, my PM and I regularly led asynchronous validation from stakeholders on major updates, ensuring we stayed aligned with their original vision.
User journey prototype: Video of the redesigned flow, highlighting the streamlined initial steps of email campaign creation.
Results
The launch marked a major milestone for lemlist platform, driving positive changes in customer adoption and business dynamics. 1. Onboarding success: Engagement rates saw a 20% increase, exceeding expectations. 2. AI adoption: The use of AI features doubled. Although it didn't meet our ambitious targets, this result includes other AI features not part of the project. 3. Efficiency boost: Campaign creation time was reduced by 30%, streamlining user interactions and helping users grasp lemlist's core value faster.
Results
The launch marked a major milestone for lemlist platform, driving positive changes in customer adoption and business dynamics. 1. Onboarding success: Engagement rates saw a 20% increase, exceeding expectations. 2. AI adoption: The use of AI features doubled. Although it didn't meet our ambitious targets, this result includes other AI features not part of the project. 3. Efficiency boost: Campaign creation time was reduced by 30%, streamlining user interactions and helping users grasp lemlist's core value faster.
Results
The launch marked a major milestone for lemlist platform, driving positive changes in customer adoption and business dynamics. 1. Onboarding success: Engagement rates saw a 20% increase, exceeding expectations. 2. AI adoption: The use of AI features doubled. Although it didn't meet our ambitious targets, this result includes other AI features not part of the project. 3. Efficiency boost: Campaign creation time was reduced by 30%, streamlining user interactions and helping users grasp lemlist's core value faster.
Results
The launch marked a major milestone for lemlist platform, driving positive changes in customer adoption and business dynamics. 1. Onboarding success: Engagement rates saw a 20% increase, exceeding expectations. 2. AI adoption: The use of AI features doubled. Although it didn't meet our ambitious targets, this result includes other AI features not part of the project. 3. Efficiency boost: Campaign creation time was reduced by 30%, streamlining user interactions and helping users grasp lemlist's core value faster.
Results
The launch marked a major milestone for lemlist platform, driving positive changes in customer adoption and business dynamics. 1. Onboarding success: Engagement rates saw a 20% increase, exceeding expectations. 2. AI adoption: The use of AI features doubled. Although it didn't meet our ambitious targets, this result includes other AI features not part of the project. 3. Efficiency boost: Campaign creation time was reduced by 30%, streamlining user interactions and helping users grasp lemlist's core value faster.
Following this impactful launch, the roadmap outlined plans for further enhancements, focusing on the improvements we deprioritized in this first project for a future phase.
Following this impactful launch, the roadmap outlined plans for further enhancements, focusing on the improvements we deprioritized in this first project for a future phase.
Following this impactful launch, the roadmap outlined plans for further enhancements, focusing on the improvements we deprioritized in this first project for a future phase.
Following this impactful launch, the roadmap outlined plans for further enhancements, focusing on the improvements we deprioritized in this first project for a future phase.
Following this impactful launch, the roadmap outlined plans for further enhancements, focusing on the improvements we deprioritized in this first project for a future phase.
Personal Learnings
This journey provided three key insights that shaped my professional growth. 1. Asynchronous work: This approach was crucial for overcoming complexities and ensuring efficiency, but regular synchronous conversations were key to the successful launch. 2. Reactive iterations: Rapid iterations with developers were vital. Pixel-perfect design wasn’t possible at this pace, so clear communication and processes were essential for a strong delivery. 3. Key collaboration: The project’s success was driven by strong collaboration with the PM and engineers, as well as support from the design team, which helped me maintain focus on delivering quality.
Personal Learnings
This journey provided three key insights that shaped my professional growth. 1. Asynchronous work: This approach was crucial for overcoming complexities and ensuring efficiency, but regular synchronous conversations were key to the successful launch. 2. Reactive iterations: Rapid iterations with developers were vital. Pixel-perfect design wasn’t possible at this pace, so clear communication and processes were essential for a strong delivery. 3. Key collaboration: The project’s success was driven by strong collaboration with the PM and engineers, as well as support from the design team, which helped me maintain focus on delivering quality.
Personal Learnings
This journey provided three key insights that shaped my professional growth. 1. Asynchronous work: This approach was crucial for overcoming complexities and ensuring efficiency, but regular synchronous conversations were key to the successful launch. 2. Reactive iterations: Rapid iterations with developers were vital. Pixel-perfect design wasn’t possible at this pace, so clear communication and processes were essential for a strong delivery. 3. Key collaboration: The project’s success was driven by strong collaboration with the PM and engineers, as well as support from the design team, which helped me maintain focus on delivering quality.
Personal Learnings
This journey provided three key insights that shaped my professional growth. 1. Asynchronous work: This approach was crucial for overcoming complexities and ensuring efficiency, but regular synchronous conversations were key to the successful launch. 2. Reactive iterations: Rapid iterations with developers were vital. Pixel-perfect design wasn’t possible at this pace, so clear communication and processes were essential for a strong delivery. 3. Key collaboration: The project’s success was driven by strong collaboration with the PM and engineers, as well as support from the design team, which helped me maintain focus on delivering quality.
Personal Learnings
This journey provided three key insights that shaped my professional growth. 1. Asynchronous work: This approach was crucial for overcoming complexities and ensuring efficiency, but regular synchronous conversations were key to the successful launch. 2. Reactive iterations: Rapid iterations with developers were vital. Pixel-perfect design wasn’t possible at this pace, so clear communication and processes were essential for a strong delivery. 3. Key collaboration: The project’s success was driven by strong collaboration with the PM and engineers, as well as support from the design team, which helped me maintain focus on delivering quality.
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Voices From This Team
Voices From This Team
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Voices From This Team
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
Head of Design
Translated
"... Coralie has solid expertise and a constant drive to find the best solutions for our clients, placing her among the most user-focused designers I've met. Her ability to combine strategic thinking with attention to detail is impressive, and she has always been able to tackle challenges with excellence..."
Product Manager
"I had the opportunity to work with Coralie on several features at lemlist. I couldn't have hoped for a better Product Designer to collaborate with. She dove deeply into each Product Feature, trying to understand the problem and user needs, demonstrating great curiosity every time..."
